All Posts

Neuromarketing (bit of a hoax?)

Whilst neuromarketing has often prominently featured in the media (getting into the brains of clients to subliminally seduce them into frivolity), a surprising lack of reviewed research lays a shoddy...

Are your actions guided by logic? It seems not.

Not the cognizant kind, anyway. We all know first impressions can be remarkably shallow. Who hasn’t been in a pub and automatically picked out the smouldering shape of sexiness at...

Pondering Urban Soil

Taking a break from marauding the ‘neocortex-not-required’ landscape.. Soil, the movement of said soil and its properties can be a pretty fascinating thing. I remember being shocked last year when...

Animal Consciousness (Part1)

Sidenote: Long break! Ouch. One-post a week minimum from now. (Challenge Accepted) So one of my favourite hobbies (particularly on days approaching deadlines & work responsibilities) is the browsing of...

Finally. No More Observation

"The age of passive sponging is nigh!" -> A cry I would thoroughly love heard resonated throughout cafes, campuses and offices. A pattern I've noticed over the last near-quarter decade,...